Social Media And Influencer Marketing For Selling Sustainable Tourism …

Instagram is a crucial software for the selection of tourism destinations. Instagram travel influencers seem to play a major function on this course of, often using geo-location data to make their posts even more impactful. However, there is no such thing as a evidence of them performing such a job in sustainable destinations, although these locations are rising and to a large extent are the future in tourism. This paper aspires to shed mild on this area focusing on sustainable locations.

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